Mastering the duality of digital: How companies withstand disruption
掌握数字的二元性：企业如何抵御颠覆
McKinsey research shows that established companies win by addressing digital strategy’s dual imperatives: building new digital businesses while digitizing legacy operations.
麦肯锡的研究表明，老牌公司通过解决数字战略的双重要求而取胜：在数字化传统业务的同时，建立新的数字业务。
For established companies in an increasingly digital world, making incremental changes to long-standing business models isn’t enough to succeed. To sustain growth in the face of disruptive threats from digital challengers, incumbent companies must overcome two challenges at the same time: innovating with new digital businesses while also digitizing core holdings. The findings of multiple McKinsey Global Surveys on digitization show the defining elements of strategies and operating models that are built for this duality of digital.
对于日益数字化的世界中的老牌公司来说，对长期存在的商业模式进行渐进式的改变是不足以取得成功的。为了在数字挑战者的破坏性威胁面前保持增长，现有公司必须同时克服两个挑战：利用新的数字业务进行创新，同时将核心资产数字化。麦肯锡对数字化进行的多项全球调查结果显示，为实现数字化的双重性而构建的战略和运营模式的定义要素。
It pays to master the duality of digital
掌握数字的二元性是值得的
Balancing the dual imperatives of digital can be difficult but exceptionally rewarding.
平衡数字的双重需求可能很困难，但却非常值得。
According to respondents to a McKinsey survey on digital strategy, digitized incumbents—companies that are more than 20 percent digital and are launching new digital businesses while transforming the core—are twice as likely as traditional incumbents to experience organic-revenue growth of 25 percent or higher (see sidebar, “The digital landscape”).
麦肯锡（McKinsey）一项关于数字战略的调查显示，数字化程度超过20%且正在推出新的数字业务、同时转型核心的数字化在职公司，其有机收入增长25%或更高的可能性是传统在职公司的两倍（见侧栏，“数字景观”）。