【资料名称】：Measuring Public Relationships: The Data-Driven Communicator's Guide to Success
【资料作者】：Katie Delahaye Paine
(Author),
William T Paarlberg
(Editor)
【资料来源】：KDPaine & Partners, LLC
【出版时间】: December 12, 2007
【资源格式】: PDF
【内容简介】：
Katie Delahaye paine's "Measuring Public Relations" is the must-have practical guide to hands-on PR measurement. Emphasizing the role and evaluation of relationships, this book provides every public relations professional with step-by-step research procedures for measuring programs, improving results, and managing relationships. This book includes valuable information on measuring public relations as well as social media measurement.