ma garrison c15 financial statement analysis
users ----mainly stockholders and creditors

managers use this for two purposes
1. enables them to better understand how their company\'s financial results will be interpreted by stockholders and creditors for the purpose of making investing and lending decisions

2. financial statement analysis
provides managers with valubale feedback regarding their company\'s performance

limitations
comparison of one to another can be tricky because of different measurement methods

various factors, such as employee learning and growth, business process performance, and customer satisfaction as well as external factors like industry trends, technological changes, changes in consumer tastes, and changes in broad economic indicators are not reflected in ratios are not reflected in ratios