Economics for Business，Fifth Edition
by David Begg (Author) and Damian Ward (Author)


About the Authors
David Begg is Professor of Economics at Imperial College Business School.

Damian Ward is Dean of the Business School at University of Hertfordshire. He has experience of teaching undergraduate and MBA students, including executive management programmes for leading global organizations. His research interests focus on the application of economic theory to the workings of the financial services industry. He regularly appears on TV and radio providing economic commentary and has acted as an adviser to the UK Financial Services Authority.

About this Book
Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.

Brief Contents
Section 1 Introduction   
1 Economics for business  
Section 2 Understanding markets   
2 Consumers in the marketplace  
3 Firms in the marketplace  
4 Markets in action  
Section 3 Competition and profitability  
5 Market structure and firm performance  
6 Strategic rivalry  
7 Growth strategies  
8 Governing business  
Section 4 Domestic macroeconomics   
9 Introduction to the macroeconomy  
10 Measuring macroeconomic variables and policy issues  
11 Expenditure and fiscal policy  
12 Money, banking and interest  
13 Inflation, output and economic policy  
14 Supply-side policies and economic growth  
Section 5 Global economics   
15 Exchange rates and the balance of payments  
16 Globalization  
Glossary
Index

Series: UK Higher Education Business Economics
Pages: 495
Publisher: McGraw-Hill Inc., Us; UK ed. edition (March 1, 2016)
Language: English
ISBN-10: 007717528X
ISBN-13: 978-0077175283