题目：Evaluating the profitability of advertising for heavily advertised brands: an empirical study

作者：Marcel Corstjens， Peter Doyle

杂志：European Journal of Operational Research
Volume 8, Issue 3, November 1981, Pages 249-255

连接

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VCT-48NBJV8-2RK&_user=10&_coverDate=11%2F30%2F1981&_rdoc=1&_fmt=high&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1326135326&_rerunOrigin=google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=4f3d86475d02d576ccdb1da5b01e6128

不知道是否可以编辑成功特别特别感谢了!!!!