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唐伯小猫 发表于 2010-5-9 06:38
Case studySequential estimation of a time dependent advertising effectiveness model
C. F. Jex
Operational Research Department, Lancaster University, Lancaster, LA1 4YX, England, UK
连接：http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VCT-48NBGH1-1WK&_user=10&_coverDate=10%2F16%2F1990&_rdoc=1&_fmt=high&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1327768559&_rerunOrigin=google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=d893132aa4dca952582d70dffa190070
谢谢
| Lost and found: The information-processing model of advertising effectiveness Journal of Business Research, Volume 37, Issue 2, October 1996, Pages 97-104 Marc Scholten Preview PDF (783 K) | Related Articles |
| Sequential estimation of a time dependent advertising effectiveness model European Journal of Operational Research, Volume 48, Issue 3, 16 October 1990, Pages 318-331 C. F. Jex Preview Related Articles 这个没权限下载，其他大大多帮忙！ |
唐伯小猫 发表于 2010-5-9 10:07
谢谢楼上的大大!!
你家的狗狗真漂亮!!
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