【求助原因】： 研究需要

【篇号】： 1
【题名】：Promotion and Market Share in the Proton Pump Inhibitor Market: A Case Study  
【作者】：Yite John Lu a; Joel F. Farley a;Richard A. Hansen a
【杂志名全称】：Journal Of Pharmaceutical Marketing & Management,
【年, 卷(期), 起止页码】： Volume 17, Issue 3 & 4 July 2007 , pages 39 - 59
【全文链接】http://www.informaworld.com/smpp/content~db=all~content=a902948528~frm=titlelink