一共6篇,每篇10论坛币. 谢谢!!!!!
1. 作者:Aaker, David A and Carman, James M., 1982,
题目: “Are You Overadvertising?,”
杂志:Journal of Advertising Research, Vol. 22, No. 4, August/September, pp. 57-70.
2. 作者:Simon, Julian L. and Amdt, Johan, 1980,
题目:“The Shape of the Advertising Response Function,”
杂志:Journal of Advertising Research, Vol. 20, August, pp. 11-28.
3. 作者: Eastlack, J. 0. and Rao, Ambar G., 1986,
题目: “Modeling Response to Advertising and Price Changes for V-8
Cocktail Vegetable Juice,”
杂志: Marketing Science, Vol. 5, No. 3, Summer, pp. 245-259.
4.作者:Rao, Ambar G. and Miller, P. B., 1975,
题目:“Advertising Sales Response Functions,”
杂志:Journal of Advertising
Research, Vol. 15, No. 2, April, pp. 7-15.
5.作者: Lilien, Gary L., Kotler, Philip, and Moorthy, K. Sridhar, 1992,
名字: Marketing Models, Englewood Cliffs, NJ: Prentice
Hall.(估计是书,如果很难的话,就算了)
6.Hanssens, Dominique M., Parsons, Leonard J., and Schultz, Randall, L., 1990, Market Response Models:
Econometric and Time Series Analysis, Boston: Kluwer Academic Publishers.(这个估计是书,如果很难的话,就算了)
谢谢!!!!!!!!!!!!!!!!!!!
ADVERTISING SALES RESPONSE FUNCTIONS.pdf
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