本书是50本心理学经典著作之一，作者：Barry Schwartz（2004）

contents

The Paradox of Choice: A Road Map
PART I  |  WHEN WE CHOOSE
Let’s Go Shopping  9
New Choices  23
PART II  | HOW WE CHOOSE
Deciding and Choosing  47
When Only the Best Will Do  77
PART III | WHY WE SUFFER
Choice and Happiness  99
Missed Opportunities  117
“If Only . . .”: The Problem of Regret  147
Why Decisions Disappoint:
The Problem of Adaptation  167
Why Everything Suffers from Comparison  181
Whose Fault Is It? Choice,
Disappointment, and Depression  201