Marketing 1
1. Wathieu, Luc, Bronnenberg, Bart J. (期刊):Do promotions advertise lower price brands (1996)
2. Chan, Agnes Pui Yiu (MPhil): Effects of fear arousal on memory for marketing stimuli (2001)


Marketing 2
3. Jiang, Yuwei (PhD): The role of mental imagery and visual perspective in consumer behavior (2008)
4.Shen, Hao (PhD): The effects of procedural and declarative knowledge in consumer information processing (2008)
5. Hung, Wai Ping (PhD): The role of perspective taking, self-awareness, and self-other similarity in the impact of donation appeals (2008)
6.Wang, Hua (MPhil): The effects of marketing mix on brand equity (2005)

Marketing 3
7. Chan, Yee Ling (PhD): Understanding optimism: the antecedents and consequences of anticipatory purchase (2009)
8.Mak, Vincent Wah Sung (PhD): Three essays on opinion leadership and social networks (2008)
9. Fong, Pun San (PhD): The impact of favor-elicited feelings on reciprocity behavior across time (2006)

10. Sengupta, Jaideep, Gorn, Gerald J., Chattopadhyay, Amitava, Tripathi, Shashank (期刊): Waiting for the Web : how screen color affects time perception (2004)



◆◆◆香港科技大学 商学院 Finance论文◆◆◆
http://www.pinggu.org/bbs/viewthread.php?tid=860316&page=1&extra=


◆◆◆香港科技大学 商学院 Economics论文◆◆◆
http://www.pinggu.org/bbs/thread-860261-1-1.html