Five Emerging Trends about European Consumer and Physician Use
of New Media：

1. Connecting to Physicians, on Their Terms
2. Leverage E-detailing as a Sales Force Supplement
3. Online Physician Portals Evolve into Clinical Resources, Beyond News
4. Empowered European Consumers Speak with Their Physician about Information Found Online
5. In the Absence of Direct-to-Consumer Advertising, Online Content Is Critical