作者：Kwan Yu Him，BBA China Business Studies Option

This paper provides a picture for a fast-developing sector of the China
automobile industry, i.e. the bus and coach assembling sector. With the aid of
Five Competitive Forces Model, in-depth analysis will be made on the major five
factors that affect the companies’performance. Hence, better business strategy
can be formed.
In the later part, some points that do not covered by the Five Competitive Forces
Model will also be discussed so as to give a better understanding of the sector as
a whole.
Finally, recommendations are made for the bus and coach assembling industry.
What are the difficulties faced by them? What are their future prospects?