Impulse buying behavior in the field of consumer behavior plays an important role. In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched. We first summarize the results of previous studies to define the impulse of the consumer online shopping behavior definition; Secondly, combined with the characteristics of China's online shopping environment, consumers made online purchases on impulse factors: incentives, individual characteristics, limiting factors ; final build of consumers shopping online impulse formation mechanism model. This article focuses on the traditional market environment in impulse buying behavior into the network environment of the consumer online shopping behavior of impulsive mechanism.
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