英文文献：Advertising, Structural Change, And U.S. Non-Alcoholic Beverage Demand
英文文献作者：Xiao, Hui,Kinnucan, Henry W.,Kaiser, Harry M.
英文文献摘要：
The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and demographic elasticities estimated from the Rotterdam model are much smaller than the adjusted trend coefficients and the expenditure elasticities.