Contents
I. Background of the Eighth Investigation on Online Consuming Behavior of Chinese
Netizens .................................................................................................................................... 4
II. Background .......................................................................................................................... 6
III. Definition ............................................................................................................................ 7
IV. Methodology ....................................................................................................................... 8
V. Abstract ................................................................................................................................ 9
VI. Text of Report ................................................................................................................... 11
1. Current Situation of 2008 China Online Payment ............................................................... 11
1.1. Trade Volume ........................................................................................................... 11
1.1.1. Trade Volume of China Online Payment was 274.3 Billion RMB in 2008 ... 11
1.1.2. Trade Volume of Online Shopping is at Leading Position and Market Share
of Air Ticket Owns the Highest Growth .................................................................. 12
1.2. Current Situation of Operators ................................................................................. 13
1.2.1. Third-Party Payment Enterprises have Form Different Operation Styles and
Synthesis Style is at Leading Position ..................................................................... 13
1.2.2. Market Share of Alipay and Tenpay was Enlarged and Internet has Shown
User-oriented Tendency .......................................................................................... 14
2. Current Situation and Tendency of Subdivided Application of Online Payment ................ 15
2.1. Overview on Subdivided Industries ......................................................................... 15
2.1.1. Potential Coefficient: Online Insurance Owns Great Potential and Many
Areas should be Further Expanded ......................................................................... 15
2.2. Air Tickets ................................................................................................................ 16
2.2.1. Growth of Trade Volume: Online Payment Trade Volume of Air Tickets will
Surpass 200 billion RMB ........................................................................................ 16
2.3. Other Application Industries .................................................................................... 17
2.3.1. Large Amount of Potential Application Industry .......................................... 17
3. Competition and Cooperation Relationship between Banks and Third-Party Payments .... 18
3.1. Cooperation between Banks and Third-Party Payments .......................................... 18
3.1.1. Problem and Contradiction during Cooperating Process .............................. 18
3.2. Competition between Banks and Third-Party Payments .......................................... 18
3.2.1. Competitive Scope between Banks and Third-Party Payments .................... 18
3.3. Tendency of Competition and Cooperation Relationship between Banks and
Third-Party Payments ...................................................................................................... 18
3.3.1. Stages of Competition and Cooperation between Banks and Third-Party
Payments ................................................................................................................. 18
4. Development Tendency of Third-Party Payment ................................................................ 19
4.1. Huge Growing Space ............................................................................................... 19
4.1.1. Trade Volume will be Over 1 trillion RMB in the year 2011 ........................ 19
4.2. Multi-Platform Development ................................................................................... 19
4.2.1. Mobile Payment is Still at Preliminary Stage ................................................ 19
4.2.2. Integrate Platforms to Serve Users and Business Owners ............................. 19
4.3. Influence of License and Supervision on Payment Industry and Operator .............. 19
4.3.1. Time of Issuing License: no Arranged Time and is Possible to be Issued at a
Proper Time ............................................................................................................. 19
5. Analysis on User Behavior of Online Payment ................................................................... 20
5.1. User of Online Payment ........................................................................................... 20
2
Copyright © iResearch Inc. 2009
iResearch China Online Payment Research Report Brief Version 2008-2009
5.1.1. Online Shopping is the Main Stream Application of Online Payment .......... 20
5.1.2. Utilization Rate of Online Payment on Purchasing Material Objects Varies
along with Development of Online Shopping ......................................................... 21
Appendix One: Contents of Full Version Report .................................................................... 22
Appendix Two: Figure & Table of Contents of Full Version Report ....................................... 23
Disclaimers............................................................................................................................. 24