When technology innovation is not enough, new competitive paradigms, revisiting the Spanish ceramic tile sector. By: Albors-Garrigos, Jose; Hervas-Oliver, Jose Luis; Marquez, Patricia Beatriz. International Journal of Technology Management, 2008, Vol. 44 Issue 3/4, p406-426, 21p; DOI: 10.1504/IJTM.2008.021047; (AN 35433466)