Bloomberg_Businessweek_2010-10-4_10
Global
Economics 9
Rich—and unsung—cities
Marketers take aim at
newly affl uent centers in
China, Brazil, and India
that few foreigners know
A Russian nuclear upswing p11
A dark economic forecast p11
Why Japan’s cigarette sales
are suddenly on fi re p13
Tom Keene: Chris Christie p13
Charlie Rose: Mongolia PM p14
Seven Days Ahead p16
Companies &
Industries 19
Buick: Youth regained
The brand was nearly killed
in 2009. Now, it’s fi nding
younger fans, and sales
are up 60 percent
Africa: The new dealmakers’
paradise p20
How Macy’s 810 U.S. stores
cater to local tastes p21
Southwest’s growth gambit p22
Harley’s feminine side p25
Briefs p26
Technology
37
Table stakes
Restaurant reservation
booker OpenTable is
treading on Groupon’s
surf ’n’ turf
Putting NeuroSky’s mindreading
technology in the movies p39
Apple’s rapid gains in the
U.S. advertising market p40
Can RIM’s forthcoming tablet
put a dent in the iPad? p41
A gambling man at Cantor p41
Politics &
Policy 29
Tale of two TARPs
The $700 billion rescue
package will, in the end,
cost $50 billion or less. Yet
it remains politically toxic
The Republicans’ starve-thebeast
plan for Obamacare p30
Washington’s sweetest gig? p31
State races, corporate cash p32
Rich and poor: A wider gap p33
The infl atable-rat test case p34
Berlin Helmut Kohl at the Reichstag p61
Risk
Management 53
Commodity shock
Extreme price volatility is
leading companies to take
strategic steps that go
way beyond hedging
Canada’s new claim to fame:
Financial risk master p54
Commuter beware p54
Where Lloyd’s of London
sees the next big threats p55
The new upside-down rules
of investment risk p56