Managing Data Mining



Chapter I: Introduction: Data Mining And The World Of
Commerce: A Background Of Data Mining, Business
Intelligence And Business Process Management ................ 1 业务流程管理
Chapter II: Data Mining And The Banking Sector: Managing
Risk In Lending And Credit Card Activities .................... 17  银行、信用卡
Chapter III: Credit Scoring And Risk Management For Small
Business Lending ................................................................ 38 小企业信贷
Chapter IV: The Utilization Of Business Intelligence And
Data Mining In The Insurance Marketplace ................... 77  保险业
Chapter V: Sales Force Management In The Consumer
Products Industry ........................................................... 102 快消品
Chapter VI: The Healthcare Cost Dilemma: What Health
Insurance Companies Can Do To Mitigate
Unsustainable Premium Increases ................................... 115  医疗保险
Chapter VII: The Application Of Data Mining Techniques In
Health Plan Population Management: A Disease
Management Approach ................................................... 135  
Chapter VIII: Toiling In The Media Data Mines .................... 154
Chapter IX: Audience Measurement Applications For Online
Advertising And E-Commerce ......................................... 175 在线广告
Chapter X: Taking A Close Look At The Evolving Utilities
Industry: Factors That Drive Volatility And
Methods To Help Manage It .......................................... 215
About The Editor .................................................................... 230
About The Authors ................................................................. 231
Index ........................................................................................ 235