因研究需要,向大家求助文献一篇
作者:
Fedorikhin, Alexander; Park, C. Whan; Thomson, Matthew.
题目:Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions.
期刊:Journal of Consumer Psychology (Elsevier Science),
期号:Oct2008, Vol. 18 Issue 4, p281-291
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