ETFs for the Long Run:　what they are, how they work and simple strategies for long-term investingAuthor: Lawrence Carrel

Contents:

Chapter 1: ETFs–The Newfangled Mutual Funds.
How ETFs Stack Up against Mutual Funds.
Greater Flexibility.
Lower Fees.
More Tax Efficient.
Greater Transparency.
Precise Allocations.
Investment in Alternative Asset Classes.
One Caveat.
Summary.
Chapter 2: ETF History Lesson: How a New Type of Fund Was Born.
A Short History of the Amex.
The Father of the ETF.
Philly Strikes First.
Back to the Drawing Board.
Along Came a Spider.
The Birth of an Industry
Let's Do It Again.
What Tangled Webs We Weave.
Building a Business.
Shine On, You Crazy DIAmonds.
Arachnophobia?
Wedding Bells.
The Biggest ETF Launch.
All in the Family.
The First Assault.
If You Can't Beat 'Em, Join a