Exploring the value of online product reviews in forecasting sales: The case of motion pictures
Chrysanthos Dellarocas1, Xiaoquan (Michael) Zhang2, - Neveen F. Awad3
Article first published online: 6 NOV 2007
DOI: 10.1002/dir.20087
http://onlinelibrary.wiley.com/doi/10.1002/dir.20087/abstract
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