Exploring the value of online product reviews in forecasting sales: The case of motion pictures

Chrysanthos Dellarocas1, Xiaoquan (Michael) Zhang2,
• Neveen F. Awad3

Journal of Interactive MarketingVolume 21, Issue 4, pages 23–45, Autumn (Fall) 2007


http://onlinelibrary.wiley.com/doi/10.1002/dir.20087/abstract


谢谢