Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context

• Tom J. Brown
  • Oklahoma State University

• Thomas E. Barry
  • Southern Methodist University

• Peter A. Dacin
  • Queen’s University, Canada

• Richard F. Gunst
  • Southern Methodist University

http://jam.sagepub.com/content/33/2/123.short