市场营销原理 欧洲版，第八版


Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.


Product details

• ASIN ‏ : ‎ B082L59CQD
• Publisher ‏ : ‎ Pearson Education; 8th edition (November 29, 2019)
• Publication date ‏ : ‎ November 29, 2019
• Language ‏ : ‎ English
• File size ‏ : ‎ 44190 KB
• Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
• Text-to-Speech ‏ : ‎ Enabled
• Screen Reader ‏ : ‎ Supported
• Enhanced typesetting ‏ : ‎ Enabled
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