【案例名称】Euro Disney: The First 100 Days

【作者】Gary W. Loveman, Leonard A. Schlesinger, Robert T. Anthony

【页数】23

【格式】PDF

【语言】英语

【出版日期】1992年8月13日

【修正日期】1993年6月4日

【学科】管理业务 (Service Management)

【案例编号】693013-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/693013-PDF-ENG

【简介】

The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula

has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the

international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international

boundaries

【涉及课题】

International business; Service management

【背景】

    * Geographic: France
    * Industry: Arts, entertainment & sports
    * Company Employee Count: 16,000
    * Company Revenue: $1 billion revenues
    * Event Year Begin: 1992
    * Event Year End: 1992

【下载】

http://www.mbabbs.com/thread-451-1-1.html