产品与服务创新分析Analysis for Product  and  Service Innovation
Full Lecture Note on Winning at New Products  Creating Value Through Innovation

text book:
Winning at New Products  Creating Value Through Innovation
Robert G. Cooper


产品与服务创新分析Analysis for Product  and  Service InnovationFull Lecture Note on Winning at New Products  Creating Value Through Innovation
text book:
Winning at New Products  Creating Value Through Innovation
Robert G. Cooper