【案例名称】B Lab: Building a New Sector of the Economy

【作者】Christopher Marquis, Andrew Klaber, Bobbi Thomason

【页数】30

【格式】PDF

【语言】英语

【出版日期】2010年9月9日

【修订日期】2010年9月27日

【学科】社会企业 (Social Enterprise)

【案例编号】411047-PDF-ENG

【来源】Harvard Business School

【网页】http://cb.hbsp.harvard.edu/cb/product/411047-PDF-ENG

【简介】

The founders of B Lab are on a mission to create a new sector of the economy, and are specifically focused on a three objectives: 1) Building a community of Certified B Corporations (B=Benefit) that legally expand their corporate responsibilities to include consideration of diverse stakeholder interests; 2) Advancing the public policies necessary to create a new corporate form called a Benefit Corporation and 3) Creating an investment rating system to help drive institutional investment to the emerging asset class of "impact investments." The case considers the challenges associated with achieving each of these objectives, let alone all three at the same time. Is B Lab's tri-partite strategy its secret sauce or its albatross?

【学习目标】

To understand processes of institutional change and the challenges of balancing social benefit and business value.

【涉及课题】

Entrepreneurs; Nonprofit organizations; Social responsibility

【背景】

• Geographic: New York
• Geographic: Pennsylvania
• Company Employee Count: 15
• Event Year Begin: 2010
  

【下载】

http://www.mbabbs.com/thread-255-1-1.html