基于Frank Rothaermel 战略管理-北大光华
北京大学光华管理学院

We will be using selected chapters in Frank Rothaermel book, Strategic Management.
Additionally, a number of required readings will be posted I will also suggest some optional
readings that may be useful in background reading. Assume that all readings distributed in class
are required reading unless otherwise specified. You will be expected to draw on all material in
your homework and exam responses.


Newell presentation.ppt
honda presentation.pptx
战略知识点导图.pptx
战略管理.docx
战略管理课本.pdf
战略管理课程介绍
Group 4_Write-up_Samsung.docx
Strategic Management week 1.ppt
Strategic Management week 2.ppt
战略管理课程安排.png