1、Entrepreneurship_in_a_European_Perspective
C.K. Volkmann, K.O. Tokarski, M. Granhagen, "Entrepreneurship in a European Perspective"
Publisher: Ga...bl...er | 2010 | ISBN: 3834920673 | PDF | 499 pages | 2.5 MB

One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

2、Entrepreneurship: Theory, Networks, History
Review'Interest in entrepreneurship by both scholars as well as policy makers has exploded in recent years. This important new book provides a path breaking theoretical foundation that forms an original and valuable conceptual lens for making sense and understanding the important role that entrepreneurship plays. This book goes a long way in providing a systematic and rigorous framework for unraveling entrepreneurship and its impact on society.' - David B. Audretsch, Indiana University, Bloomington, US and WHU, Germany 'An important new addition, by one of the entrepreneurship field's broadest and most important scholars, Entrepreneurship: Theory, Networks, History will be required reading for anyone interested in truly understanding entrepreneurship.' - Scott Shane, Case Western Reserve University, US

Product DescriptionIn this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It formalizes the role of the entrepreneur as innovator, risk-taker and judgemental decision-maker, and relates these functions to the size and growth of the firm. Mark Casson discusses entrepreneurship as a form of strategic networking, showing how entrepreneurs gain access to established networks in order to source information, and then create their own networks to exploit this information. Applying these insights to historical evidence leads to a radical re-interpretation of key issues in economic and business history, including the emergence of trading companies, the spread of empires, the rise of the modern corporation and the globalisation of the firm. This authoritative book by an established scholar is essential reading for economists, social scientists, historians, as well as business and management scholars.

3、Strategic Entreprenuership
Fourth Edition
Philip A Wickham
'Wickham’s real strength is in offering balanced and clear introductions to a wide range of topics – the text covers more areas than I think any other entrepreneurship text at this level.’
Laura Wilson, Southampton University
‘Strategic Entrepreneurship is so clearly written, covers all the important ground, and suggests excellent supporting material in the further reading bibliographies.’
Pegram Harrison, Regents College, London
‘This is a great book. It really is one of the best entrepreneurship books I have seen. A great deal of useful information is covered and the cases and the discussion points are particularly valuable.’
Roberto Flören, Nyenrode University
How do you define entrepreneurship? When and where can you identify and benefit from entrepreneurial behaviour and management style? What contribution does entrepreneurship make to economic development and social responsibility?

The fourth edition of Strategic Entrepreneurship addresses these issues with an up-to-date, accessible and rigorous examination of the theory, research and practice of entrepreneurship in all types and sizes of organisations. It includes coverage on contemporary topics such as:

• Intrapreneurship and corporate entrepreneurship;
• Social, not-for-profit and public enterprise;
• Entrepreneurship and its role in economic development;
• Research Themes & Key Readings to encourage further study;
• Recent articles from the Financial Times.
  

Strategic Entrepreneurship has been written for those studying entrepreneurship as part of any degree or management course. The book presents a clear style, logical organisation of themes, and a critical discussion of key ideas.
Philip A Wickham is Research Fellow at Leeds University Business School. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (2004) and the Financial Times Corporate Strategy Casebook (2000).