【案例名称】Phase Two: The Pharmaceutical Industry Responds to AIDS

【作者】Nicholas Bartlett, Debora L. Spar

【页数】9

【格式】PDF

【语言】英语

【出版日期】2002年7月25日

【修订日期】2002年12月12日

【学科】公共关系 (Business & Government Relations)

【案例编号】703005-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/703005-PDF-ENG

【简介】

Describes how major pharmaceutical firms changed their strategy and pricing policies in the years 2000 to 2002 to respond to the growing AIDS epidemic in Africa.

【学习目标】

To explore students to ethical and commercial issues raised by international drug pricing. To evaluate pharmaceutical firms' responses to external pressures.

【涉及课题】

AIDS; Activists; Intellectual capital; International business; Social responsibility

【背景】

    * Geographic: Africa
    * Industry: Pharmaceuticals
    * Event Year Begin: 2000
    * Event Year End: 2002

【下载】

http://www.mbabbs.com/thread-301-1-2.html