国际市场营销学/Internationa Marketing 14th（英文）

教学参考资料
Internationa Marketing 14thInternationa Marketing 14th Edition Philip R. Cateora Mary C. Gilly John L. Graham
Market globalization & The Scope and Challenge of International Marketing

2.ppt6.ppt
3、4、5.ppt
6-可口可乐和百事可乐学会如何在印度进行竞争.doc
6-可口可乐和百事可乐学会如何在印度进行竞争答案.doc
6-pre国际营销的政治风险.ppt
6-pre国际营销的政治风险讲稿.doc
16，17.ppt
18.ppt
2-pre东亚经济共同体：梦想还是现实？.pptx
3、4、5-欧洲迪士尼乐园差强人意--巴黎迪士尼乐园情况有所好转.doc
12.ppt
12-country equity and country branding problems and prospects.pdf
14.ppt
14-The Internet and International Marketing.pdf
16、17-耐克问题.docx
16、17-耐克广告案例.docx
12-country as brand and product and beyond a place marketing and brand management perspective.pdf
11.ppt
1.ppt
1-Knowledge development in international marketing.pdf
1-Are Domestic and International Marketing Dissimilar.pdf
11-SKF Rolling Bearings.pdf