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促销策略培训
促销：企业通过人员或非人员推销的方式，将产品或劳务的信息传送给目标顾客，从而引起兴趣，促进购买，实现企业产品销售的一系列活动。P.242Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.告知功能 Informative function 说服功能 Persuasive function影响功能 Influence function

Integrated Marketing Communication
Advertising
Public relation
Personal selling
Sales promotion
Direct marketing
一致、清晰、吸引人的公司和产品形象