Euromonitor 欧洲商情市场调研公司 出品，质量有保证。
Executive Summary ................................................................................................................................................ 1
Recovering Economy Contributed To Consumer Health Market Growth ................................................................. 1
National Health Care Reform Brought Uncertainty To the Industry ........................................................................ 1
Direct Selling Companies Consolidate Their Leading Position ................................................................................ 1
Non-store Retailing Indicated Faster Growth ........................................................................................................... 1
Healthy Growth Is Expected To Continue During the Forecast Period .................................................................... 1
Key Trends and Developments .............................................................................................................................. 1
Economic Development Contributed To the Market Recovery ................................................................................. 1
Concentration and Centralisation Continued To Be the Industry’s Main Focus ...................................................... 3
Ageing Population Stimulates Growth in Related Categories................................................................................... 4
Improving Awareness of Natural and Herbal Concepts in the Market ..................................................................... 5
National Health Care Reform Expected To Have Long-term Impact on the Industry ............................................... 6
Territory Key Trends and Developments ............................................................................................................. 7
East China................................................................................................................................................................. 7
Mid China ................................................................................................................................................................. 9
North and Northeast China ......................................................................................................................................11
Northwest China ......................................................................................................................................................13
South China..............................................................................................................................................................15
Southwest China.......................................................................................................................................................17
Market Indicators ..................................................................................................................................................19

Table 1 Consumer Expenditure on Health Goods and Medical Services 2005-2010 ....................19
Table 2 Life Expectancy at Birth 2005-2010 .................................................................................20
Market Data ...........................................................................................................................................................20
Table 3 Sales of Consumer Health by Category: Value 2005-2010 ..............................................20
Table 4 Sales of Consumer Health by Category: % Value Growth 2005-2010 .............................20
Table 5 Sales of Consumer Health by Region: Value 2005-2010 .................................................20
Table 6 Sales of Consumer Health by Region: % Value Growth 2005-2010 ................................21
Table 7 Consumer Health Company Shares by Value 2006-2010 .................................................21
Table 8 Consumer Health Brand Shares by Value 2007-2010 ......................................................22
Table 9 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010 .....................23
Table 10 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010 ..................................................................................................................................24
Table 11 Forecast Sales of Consumer Health by Category: Value 2010-2015 ................................25
Table 12 Forecast Sales of Consumer Health by Category: % Value Growth 20102015 ..................................................................................................................................25
Table 13 Forecast Sales of Consumer Health by Region: Value 2010-2015 ...................................25
Table 14 Forecast Sales of Consumer Health by Region: % Value Growth 2010-2015 ..................25
Appendix .................................................................................................................................................................26
OTC Registration and Classification .......................................................................................................................26
Vitamins and Dietary Supplements Registration and Classification ........................................................................28
Self-medication/self-care and Preventative Medicine ..............................................................................................30
Generics ...................................................................................................................................................................30
Switches ...................................................................................................................................................................30
Definitions ...............................................................................................................................................................31
Summary 1 Research Sources ..............................................................................................................31