【题 名】：Dynamic Pricing  Strategies to Maximize Customer Equity.
            【作 者】：Blattberg, R.C., & Thomas, J.S
            【期刊、会议、单位名称】：Northwestern University, Evanston,IL.
            【年, 卷(期), 起止页码】：1997
            【全文链接】：未找到
Blattberg, R.C., & Thomas, J.S. (1997). Dynamic Pricing  Strategies to Maximize Customer Equity. Unpublished  manuscript, Northwestern University, Evanston,IL.

            【题 名】：Valuing, Analyzing and Managing the Marketing Function Using customer Equity Principles
            【作 者】： Blattberg, R.C., & Thomas, J.S.
            【期刊、会议、单位名称】：
            【年, 卷(期), 起止页码】：2000
            【全文链接】：未找到
Blattberg, R.C., & Thomas, J.S. (2000). Valuing, Analyzing and Managing the Marketing Function Using
Customer Equity Principles. Unpublished manuscript,Northwestern University, Evanston, IL