1998-2010 Smith Browning Direct, Inc. All Rights Reserved.
Direct Marketing Association
1998-2010 Smith Browning Direct, Inc. All Rights Reserved.
3. Creating Compelling        Offers and Propositions                诱因设计          ---创
1   
1998-2010 Smith Browning Direct, Inc. All Rights Reserved.
Direct Marketing Association
2  
        If you don’t have an offer,        it is not direct marketing  如果没有诱因
发掘
1998-2010 Smith Browning Direct, Inc. All Rights Reserved.
Direct Marketing Association
3  
一、Why is the offer ...