The Hands-On Guide for Science Communicators: A Step-by-Step Approach to Public Outreach

Publisher: Springer
Number Of Pages: 270
Publication Date: 2007-01-01
Sales Rank: 970085
ISBN / ASIN: 0387263241
EAN: 9780387263243
Binding: Paperback
Manufacturer: Springer
Studio: Springer

Book Description:

Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.