【作者(必填)】
Enrique Bigné-Alcañiza, Rafael Currás-Péreza*, Carla Ruiz-Maféa & Silvia Sanz-Blasa

【文题(必填)】Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit

【年份(必填)】Journal of Marketing Communications Volume 18, Issue 4, 2012

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/13527266.2010.521358