【作者(必填)】Jayesh D. Patel, Dharmesh D. Gadhavi, Yupal S. Shukla

【文题(必填)】Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

【年份(必填)】2017

【全文链接或数据库名称(选填)】https://link.springer.com/article/10.1007%2Fs12208-016-0151-1