【作者(必填)】J. Paul Peter and Michael J. Ryan

【文题(必填)】An investigation of perceived risk at the brand level

【年份(必填)】Journal of Marketing ResearchVol. 13, No. 2 (May, 1976), pp. 184-188

【全文链接或数据库名称(选填)】JSTOR
http://www.jstor.org/discover/10.2307/3150856?uid=3737800&uid=2&uid=4&sid=21101504332393