这样的企业，你以为它会真正在乎盈利啊，支持奥运，不过是打着旗子，政府财富左右转手罢了，看看中国移动那么高的营销费用就知道了。

改革开放初期，国内主要吸收创汇企业或个人的外汇存款（企业贷款）、企业国际收支转账、结算，外币（有计划）兑换等；以前因为是涉外业务（政策）专营，故基础还是很夯实的，随银行业改革深化，其分支也做企业融资等投行业务

赞成

从来都是“人”主导经济 即而政治主导经济 尽管经济学家老在自欺欺人式得否认

i bet by sponsoring the Olympics, BOC gained some special priviledges in the servicing, and since BOC is the only bank which has the overall coverage in all the major areas in the world, it's the only qualified one too. That's why though ICBC is the biggest bank in the world, it still can't qualify this task.

Olympics will create a lot of business opportunities, all those money must go through banks, so BOC will not only gain a lot of retial customers, but also gain a lot of key accounts.
Btw, it never losses to invest in Olympics, it will always pay off especially for Banks like BOC, because its brand awareness is so weak overseas thought it has the widest coverage among Chinese banks.

中央的指令呀,这都不懂,反正国家会补贴它的.

大概会推出针对奥运的信用卡之类的产品吧

赞成楼上的观点.补充下,其实作为奥运会的赞助商,能不能获利并不重要,

最重要的还是通过奥运来提升自己品牌在国外的影响力.BOC在国外

并不能象汇丰,花旗等大银行那样受到青睐.再者是通过奥运来宣传一些

为奥运而推出的信用卡之类的.

呵呵，我认为主要是广告费吧。

品牌效应吧。。。。。。。。。。。。。

代销门票有手续费吧

同意三楼的观点