【作者(必填)】Beverland, M.B.

【文题(必填)】Unpacking value creation and delivery: Orientation, capabilities, practices, and outcomes

【年份(必填)】2012

【全文链接或数据库名称(选填)】http://opus.bath.ac.uk/29084/   2012
                               Industrial Marketing Management, 41 (1), pp. 8-10.