【作者(必填)】Kent Grayson, Devon Johnson, Der-Fa Robert Chen

【文题(必填)】Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers


【年份(必填)】2008, Journal of Marketing Research: Vol. 45, No. 2, pp. 241-256.

【全文链接或数据库名称(选填)]: Ebsco,http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.45.2.241