【作者(必填)】Lars Groegera* & Francis Buttlea

【文题(必填)】Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

【年份(必填)】Journal of Marketing Communications  2013

【全文链接或数据库名称(选填)】


【作者(必填)】J. Pfeffera*, T. Zorbachb & K. M. Carleya

【文题(必填)】Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

【年份(必填)】Journal of Marketing Communications  2013