【作者(必填)】Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown and Naomi Mandel

【文题(必填)】Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

【年份(必填)】2013,77(6)

【全文链接或数据库名称(选填)】http://journals.ama.org/toc/jmkg/77/6