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目 录
I. 研究背景...........................................................................................................................2
II. 概念定义..........................................................................................................................2
III. 研究方法.........................................................................................................................4
1. 中国移动通信与移动增值服务市场发展分析...................................................................5
1.1. 中国移动通信市场发展规模与预测...........................................................................5
1.2. 中国移动增值服务市场发展规模与预测....................................................................7
2. 短信市场发展研究.........................................................................................................11
2.1. 中国短信市场规模...................................................................................................11
2.2. 中国SP 短信市场发展概述.....................................................................................12
2.3. SP 短信市场发展规模与预测....................................................................................14
3.网民SP 短信使用情况分析..............................................................................................15
3.1 增值业务在网民每月手机话费中所占比例................................................................15
3.2.网民使用网络短信主要使用付费方式的分析............................................................16
3.3.网民对网络短信的满意度情况..................................................................................17
3.4.网民对网络短信的不满意原因分析...........................................................................18
附录1 ................................................................................................................................19
附录2 ................................................................................................................................21

[此贴子已经被作者于2008-1-23 16:42:41编辑过]