Q1.why do people want to meet others on-line instead of finding them in the real world?
Q2.how structurally attractive is the on-line personals market?
Q3.does eharmony have a competitive advantage? if so, where does it come from?
Q4.how serious is the competitive threat to eharmony?
Q5.which of the four options could Waldorf pursue?what are the strengths and weaknesses of each option?which is the best one you recommend?