Abstract

Ourcomputer network industry has developed by leaps and bounds now, also the scaleof netizens unceasingly expands. Most people have information query and browse,consumption, and entertainment on base of the Internet; at the same time   varioussites are in a continuous development to earn their own network-value, with thenew trend of web-marketing. How to design and promote a website successfully,realize its value and eventually make web-marketing profitable today? That is anew thinking.

ThisVCS (Virtual Community Site) is a sites group on base of php (ProfessionalHypertext Preprocessor) & mysql, including e-house, photo studio, goods square,playground, workgroup and so on. This system aims to construct a networkcommunity included of certain properties of fixed user groups, and finallyrealize the profit, with network marketing operations. This article focuses on planningand designing of the site from six aspects, through the analysis and design ofprocess, module settings, database design, web design, system release.

Keywords: Web Marketing; Demand Analysis; Site;Entity-Relationship Diagram

目    录

一  绪论... 1

（一）引言... 1

（二）研究背景... 1

1.网站建设相关研究现状... 1

2.网站推广相关研究现状... 2

（三）概念诠释... 4

二  网站架设部分... 5

（一）需求分析... 5

1.    用户需求... 5

2.    管理需求... 7

（二）总体流程设计... 9

1.    客户端... 9

2.    管理端... 10

（三）模块功能设计... 11

1.    客户端... 11

2.    管理端... 13

（四）数据库分析... 14

1.    数据需求... 14

2.    E-R图分析设计... 15

3.    数据表设计... 22

（五）页面设计... 25

（六）系统发布... 26

（七）网站推广... 26

参考文献... 27

结语与致谢... 28

（一）总结... 28

（二）致谢... 28

附件... 30

（一）参考软件工具... 30

一  绪论（一）引言

九十年代以来，我国的计算机网络产业发展愈加迅速，呈现了突飞猛进的势头。根据中国互联网络信息中心数据，截至2009年12月31日，中国网民规模达3.84亿人，宽带网民规模达3.46亿人，手机网民达2.33亿人。大多数人都以网络为基础，进行信息的浏览和查询以及消费、娱乐等，而各类网站也不断发展，争取其网络价值，呈现出网络营销的新趋向。与此同时，各类网站建设服务提供商也越来越多并愈加专业，网络营销机构也纷纷而立；不久前，信息和工业化部又提出“三网融合”，我国互联网发展状况不断提升变化，新的网络营销模式亟待出现。如何在互联网不断发展的今天，成功地架构自己的网站并加以推介，实现其网络营销价值并最终获得利润，已经成为网络营销的一个新思考。