Zhihong Gao, Na Li, Elaine A. Scorpio, (2012) "Perception of puffery in advertising: investigating the China‐US differences", Asia Pacific Journal of Marketing and Logistics, Vol. 24 Iss: 2, pp.179 - 198

http://www.emeraldinsight.com/doi/abs/10.1108/13555851211218011

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Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention
http://www.jstor.org/discover/10.2307/4188649?sid=21105371830721&uid=4&uid=2&uid=3737800

以附件上传，每个100币，谢谢！