实在找不到这几篇文献,也没有多少论坛币来悬赏,只能希望有好心人能帮帮忙!!万分感谢!!
【题 名】: the influence of source credibility on communication effectiveness
【作 者】: Holvand,Carl,Weiss
【期刊、会议、单位名称】:Public opinion Quarterly
【年, 卷(期), 起止页码】:1952
【题 名】: Attitudes and Attitude Change
【作 者】: McGuire, William J.
【期刊、会议、单位名称】: The Handbook of Social Psychology
【年, 卷(期), 起止页码】:Vol . 2. 1985. 233~346
【题 名】: Constructi on and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness
【作 者】: Ohanian R
【期刊、会议、单位名称】:Journal of Advertising
【年, 卷(期), 起止页码】:1990, 19(3): 39~52
【题 名】: The impact of celebrity spokespersons’ perceived image on consumers’ intention to purchase
【作 者】: Ohanian R
【期刊、会议、单位名称】:Journal of Advertising Research
【年, 卷(期), 起止页码】:1991,February/March: 46~53