Start-up companies often lack financial resources. But through well-considered and creative organisation, they can use their limited resources to achieve a maximal result. This is called ‘bootstrapping’ – using whatever means are at hand to pursue and achieve your objectives. Research has shown that this effort ultimately stimulates the company’s growth.

创业型公司往往缺乏资金来源。但是通过深思熟虑的和创造性的组织，他们可以利用有限的资源来达到最大化效果。这就是所谓的“引导”–采用什手头任何可以使用的方法，追求和实现目标。研究表明，这种努力最终会刺激公司的成长。